Exposure to Food Temptation Improves Children's Resistance to Similar Food Temptations

Aiste Grubliauskiene, KU Leuven, Belgium
Siegfried Dewitte , KU Leuven, Belgium
Luk Warlop, KU Leuven, Belgium
Two studies show that pre-exposure to physically or symbolically presented temptation enhances self-regulation in children. Children who had candy or had a chocolate photo later consumed less candy and looked longer at healthy option as compared to children who did not have any candy or photo.
[ to cite ]:
Aiste Grubliauskiene, Siegfried Dewitte , and Luk Warlop (2012) ,"Exposure to Food Temptation Improves Children's Resistance to Similar Food Temptations", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 907-908.