Clock-Time, Event-Time and Consumer Decision-Making

Anne-Laure Sellier , HEC Paris, France
Tamar Avnet, Yeshiva University, USA
To decide when to transition from one consumption-related task to another, consumers either rely on an external clock (clock-time) or they trust an internal sense that it is time to move on (event-time). Five studies show for the first time how deeply these temporal regulation strategies shape consumer decision-making.
[ to cite ]:
Anne-Laure Sellier and Tamar Avnet (2012) ,"Clock-Time, Event-Time and Consumer Decision-Making ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 168-172.