Mortality Threat Can Increase Or Decrease Women’S Caloric Intake Depending on Their Childhood Environment

Sarah Hill, Texas Christian University, USA
Christopher Rodeheffer , Texas Christian University, USA
Danielle DelPriore , Texas Christian University, USA
Max Butterfield , Texas Christian University, USA
How do mortality stressors influence women’s eating? Drawing on an evolutionary perspective, we propose that mortality stressors should have different effects depending on a woman’s childhood environment. Three experiments show that whereas mortality increased eating for women who grew up poor, it decreased eating for women who grew up wealthy.
[ to cite ]:
Sarah Hill, Christopher Rodeheffer , Danielle DelPriore , and Max Butterfield (2012) ,"Mortality Threat Can Increase Or Decrease Women’S Caloric Intake Depending on Their Childhood Environment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 163-167.