Speed and Social Connection

Melanie Thomas, University of Pennsylvania, USA
Cassie Mogilner, University of Pennsylvania, USA
This research examines the effect of speed on social connection. We examine how thinking about the benefits of time being slow, rather than the benefits of time being fast, increases desire for social connection and feelings of connectedness with two different manipulations of speed and three measures of social connection.
[ to cite ]:
Melanie Thomas and Cassie Mogilner (2012) ,"Speed and Social Connection", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1116-1116.