Dispositional Greed: Scale Development and Validation

Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Bert Weijters, Vlerick Leuven Gent Management School, Belgium
Greed is considered a fundamental motive for actions in a materialistic lifestyle. However, no research had investigated causes and consequences of greed. The current research constructed a valid and reliable 9-item dispositional greed scale including three reversed items. Greed was further proven to be related yet different from materialism.
[ to cite ]:
Goedele Krekels, Mario Pandelaere, and Bert Weijters (2012) ,"Dispositional Greed: Scale Development and Validation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 892-893.