Thank You For the Music! a Working Memory Examination of the Effect of Musical Elements on Verbal Learning

Esther Kang, University at Buffalo - SUNY, USA
Arun Lakshmanan, University at Buffalo - SUNY, USA
This research investigates how specific elements of background music affect learning. We study the interactive effects of vocal versus instrumental music with other musical elements and show that under specific conditions, different music types may both inhibit or enhance verbal learning. These findings are explained using working memory theory.
[ to cite ]:
Esther Kang and Arun Lakshmanan (2012) ,"Thank You For the Music! a Working Memory Examination of the Effect of Musical Elements on Verbal Learning", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 819-820.