“Size Matters!” the Effect of Floor Tiles Size on Consumer Behavior in a Retail Environment

Nico Heuvinck, Ghent University and University College Ghent, Belgium
Iris Vermeir, Ghent University and University College Ghent, Belgium
Simon Quashning, Ghent University and University College Ghent, Belgium
In this study, we show that although customers do not have the feeling of walking faster in small tiles aisles, they actually spent less time walking along small tiles aisles compared to big tiles/no tiles aisles leading to lower brand recall and brand recognition.
[ to cite ]:
Nico Heuvinck, Iris Vermeir, and Simon Quashning (2012) ,"“Size Matters!” the Effect of Floor Tiles Size on Consumer Behavior in a Retail Environment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1122-1122.