Social Status Implications of Transmigrants’ Consumer Practices in Their Cultures of Origin

Mine Üçok Hughes, Woodbury University, USA
Rooted in ethnographic research, this paper explores the consumption practices, experiences, perceptions and identity negotiations of Turkish transmigrants during their annual visits to Turkey and the subsequent implications on their social status. Building on previous literature, the contributions emphasize the importance of transmigrant identity positionings in their cultures of origin.
[ to cite ]:
Mine Üçok Hughes (2012) ,"Social Status Implications of Transmigrants’ Consumer Practices in Their Cultures of Origin ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 148-152.