Home Sweet Home: the Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption

Celina Stamboli-Rodriguez, Iseg Marketing and Communication School, France
Luca Visconti, ESCP Europe, France
This work helps advance acculturation research by locating immigrant’s home country nostalgia in the middle of the acculturation process. We detect a circular process connecting home country nostalgia to immigrants’ consumption, and elaborate four manifestations of nostalgic consumption: shelter, tribute, solidarity, and reculturation.
[ to cite ]:
Celina Stamboli-Rodriguez and Luca Visconti (2012) ,"Home Sweet Home: the Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 148-152.