Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains

Mirjam Tuk, Imperial College Business School, UK and INSEAD, France
Kuangjie Zhang, INSEAD, Singapore
Steven Sweldens, INSEAD, France
Recent neuropsychological work suggests that inhibiting impulses in one domain can facilitate the simultaneous inhibition of other impulses. In five experiments, using a variety of self-control tasks known to require inhibition (e.g., emotion regulation) we show their beneficial impact on simultaneous but unrelated self-control tasks (e.g., unhealthy food consumption).
[ to cite ]:
Mirjam Tuk, Kuangjie Zhang, and Steven Sweldens (2012) ,"Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 858-859.