Detaching the Ties of Ownership: the Effects of Hand Washing on the Exchange of Endowed Products

Florack Arnd, University of Vienna, Austria
Kleber Janet, University of Vienna, Austria
Busch Romy, University of Vienna, Austria
Stoehr David, University of Vienna, Austria
Research on the endowment effect has shown that owners usually exhibit more positive evaluations and a stronger preference for an object than non-owners. The present research shows in three studies that the action of hand washing can reduce these effects of endowment.
[ to cite ]:
Florack Arnd, Kleber Janet, Busch Romy, and Stoehr David (2012) ,"Detaching the Ties of Ownership: the Effects of Hand Washing on the Exchange of Endowed Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.