Gifting Lightly When Feeling Powerful: Self-Construal, Power, and Gifting Anxiety

Fang Wan, University of Manitoba, Canada
Mehdi Akghari, University of Manitoba, Canada
Annika Sun, University of Manitoba, Canada
Yuwei Jiang, Hong Kong Polytechnic University, China
Results of two experiments illustrate that high Interdependents experienced more gifting anxiety than low Interdependents. The effect disappears when a feeling of higher psychological power is induced.
[ to cite ]:
Fang Wan, Mehdi Akghari, Annika Sun, and Yuwei Jiang (2012) ,"Gifting Lightly When Feeling Powerful: Self-Construal, Power, and Gifting Anxiety ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1114-1114.