Social Support Style and Risky Behaviors in Everyday Life

Lili Wang, Zhejiang University, China
Tanya Chartrand, Duke University, USA
Linyun Yang, University of North Carolina - Charlotte, USA
The present research identifies and defines two key support styles, which determine the impact of social support on risky behaviors. Across 4 studies, we show that encouraging social support inhibits risky behaviors while controlling social support trigger risky behaviors. The underlying processes and boundaries of these effects are also explored.
[ to cite ]:
Lili Wang, Tanya Chartrand, and Linyun Yang (2012) ,"Social Support Style and Risky Behaviors in Everyday Life", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 851-853.