The Identifiable In-Group: Group Status Moderates the Identifiable Victim Effect

Alixandra Barasch, University of Pennsylvania, USA
Rod Duclos, Hong Kong University of Science and Technology, China
Emma Edelman, University of Pennsylvania, USA
We investigate an important moderator of the identifiable victim effect: victim group status. While most studies have focused on the out-group, such as victims of a foreign crisis, we build on previous work on identifiable versus statistical victims by investigating the effectiveness of appeals that highlight in-group vs. out-group victims.
[ to cite ]:
Alixandra Barasch, Rod Duclos, and Emma Edelman (2012) ,"The Identifiable In-Group: Group Status Moderates the Identifiable Victim Effect", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1114-1114.