Transformational Solutions of Self Through Companion Animals

Jill Mosteller, Portland State University, USA
The research examines how one’s identity related to companion animals can create transformational solutions of self, enabled or constrained by resources and social support. How these transitions emerge into two types of synthesized solutions, one functional, another dysfunctional,in order for one to manage a coherent sense of self are explained.
[ to cite ]:
Jill Mosteller (2012) ,"Transformational Solutions of Self Through Companion Animals", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 841-842.