The Effects of Physical Constraints on Creativity

Ke (Christy) Tu, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada
The effects of physical constraints on creativity are investigated in this paper. The results from one study show that when wearing a tight hat (vs. wearing a loose hat), males were more creative, while females were less creative. The theoretical framework will be tested in a serious of follow-up studies.
[ to cite ]:
Ke (Christy) Tu and Jennifer Argo (2012) ,"The Effects of Physical Constraints on Creativity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1124-1124.