Ethno-Culturally Diverse Social Ecosystems

Esi Abbam Elliot, George Washington University, USA
Joseph Cherian, University of Illinois at Chicago, USA
This study seeks to explore how cultural diversity influences social networking behaviors in consumer communities. A survey is administered to various racial groups in five communities in the Lake County district in Chicago. The findings demonstrate cultural diversity in dynamic social networks - a phenomenon named ethno-culturally diverse social ecosystems (EDSO).
[ to cite ]:
Esi Abbam Elliot and Joseph Cherian (2012) ,"Ethno-Culturally Diverse Social Ecosystems", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1111-1111.