Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase

Kiju Jung, University of Illinois at Urbana-Champaign, USA
Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA
Robert S. Wyer, Jr., Chinese University of Hong Kong, China
Dolores Albarracin, University of Illinois at Urbana-Champaign, USA
Across three experiments, we demonstrate that both timing of purchase and proximity of climate change combine to influence consumers’ willingness to purchase green products. We show that the combined influence is contingent on the order in which consumers consider the purchase and learn about proximity of climate change.
[ to cite ]:
Kiju Jung, Madhu Viswanathan, Robert S. Wyer, Jr., and Dolores Albarracin (2012) ,"Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 823-824.