Too Much Experience: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure

Troy Campbell, Duke University, USA
Ed O'Brien, University of Michigan, USA
Norbert Schwarz, University of Michigan, USA
Leaf Van Boven, University of Colorado, USA
Peter Ubel, Duke University, USA
Individuals can quickly become desensitized to emotive content (e.g. comedy, Lady Gaga pictures) after repeated exposure. Afterwards, we find people incorrectly use their own desensitized reactions to predict unexposed others’ reactions to similar experiences, thus becoming worse at selecting experiences for unexposed others. However, unexposed others predict the opposite.
[ to cite ]:
Troy Campbell, Ed O'Brien, Norbert Schwarz, Leaf Van Boven, and Peter Ubel (2012) ,"Too Much Experience: Predicting Others’ Emotive Reactions and Making Recommendations After Repeated Exposure", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 134-138.