Evolutionary Consumption: Methodological Pluralism, Interdisciplinarity, and Consilience (Unified Knowledge)

Gad Saad, Concordia University, Canada
An evolutionary approach to the study of consumer behavior engenders a deep commitment to methodological pluralism, unified knowledge (consilience), and interdisciplinarity. The goal of this roundtable is to have an open discussion about each of these important epistemological benefits followed by a discussion of future research opportunities.
[ to cite ]:
Gad Saad (2012) ,"Evolutionary Consumption: Methodological Pluralism, Interdisciplinarity, and Consilience (Unified Knowledge)", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1091-1092.