Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions

Christian Weibel, University of Bern, Switzerland
Ralph Hertwig, University of Basel, Switzerland
To explain inter-individual differences in pro-environmental behavior, we pitted the following predictors against each other: reasoning errors, environmental knowledge, and moral positions. We find little evidence that reasoning errors or environmental knowledge are strongly related to environmentally unfriendly behavior. Moral positions were far more predictive of pro-environmental behavior.
[ to cite ]:
Christian Weibel and Ralph Hertwig (2012) ,"Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.