The Effect of Pictorial Cues of Food on Restrained Versus Unrestrained Eaters

Maureen Morrin, Rutgers University, USA
Nguyen Pham, Arizona State University, USA
May Lwin, Nanyang Technological University, Singapore
Melissa Bublitz, University of Wisconsin Oshkosh, USA
This research represents a preliminary exploration of how exposure to highly craved but forbidden food pictures impacts hunger and guilt among restrained and unrestrained eaters, providing insight into the mechanisms associated with overeating via abandonment of long-term health goals.
[ to cite ]:
Maureen Morrin, Nguyen Pham, May Lwin, and Melissa Bublitz (2012) ,"The Effect of Pictorial Cues of Food on Restrained Versus Unrestrained Eaters", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1107-1107.