The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer

Paul M. Connell, City University London, UK
Hope Jensen Schau, University of Arizona, USA
In this research, we find that parents often pass down consumption preferences and practices to same-sexed offspring in gender-stereotypic ways, leaving opposite-sex offspring out. However, when same-sex offspring aren't available, then parents have a tendency to not participate in family identity practices or engage in gender-neutral practices with their offspring.
[ to cite ]:
Paul M. Connell and Hope Jensen Schau (2012) ,"The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 117-120.