Non-Naivety Among Experimental Participants on Amazon Mechanical Turk

Jesse Chandler, Princeton University, USA
Pam Mueller, Princeton University, USA
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
We conducted two studies to identify the extent to which participant cross-talk and duplicate participation contribute to non-naivety among participants in Mechanical Turk. Whereas cross-talk is not a critical issue, there is evidence of numerous duplicate participants. We discuss the implications for Mechanical Turk experimentation.
[ to cite ]:
Jesse Chandler, Pam Mueller, and Gabriele Paolacci (2012) ,"Non-Naivety Among Experimental Participants on Amazon Mechanical Turk", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 112-116.