Great Sleep As a Form of Hedonic Consumption

Anu Valtonen, University of Lapland, Finland
Johanna Moisander, Aalto University, Finland
This paper focuses on sleeping as a practice of hedonic consumption. The aim is to work towards a novel theoretical perspective on sleep as a culturally regulated practice of enjoyment and a desirable state-of-being that is culturally scripted and commodified in the market as the pursuit of ‘great sleep’.
[ to cite ]:
Anu Valtonen and Johanna Moisander (2012) ,"Great Sleep As a Form of Hedonic Consumption ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 436-441.