Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment

Françoise Passerard, HEC Paris, France
Romain Laufer, HEC Paris, France
Kristine De Valck, HEC Paris, France
Our ethnographic study addresses a gap in the field of Consumer Vulnerability and Poverty by developing in-depth knowledge about a hidden rural poverty that is elaborated through the lens of consumption culture theories. Findings reveal that consumption goods and rites help consumers survive and maintain their social and familial identity.
[ to cite ]:
Françoise Passerard, Romain Laufer, and Kristine De Valck (2012) ,"Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.