Using Consumption Practices to Countervail Stigma Experiences and Transform Self-Identity Among the Homeless

Andres Barrios, Lancaster University, UK/Universidad de Los Andes, Colombia
Chris Blocker, Baylor University, USA
This study analyzes how the consumption related practices of homeless individuals can alter the power dynamics that shape their stigma experience. Findings demonstrate how certain individual and collective consumption practices and coping strategies form identity manifestations of consumer resistance which countervail their disadvantage in the marketplace.
[ to cite ]:
Andres Barrios and Chris Blocker (2012) ,"Using Consumption Practices to Countervail Stigma Experiences and Transform Self-Identity Among the Homeless", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.