Integrating Resources Via Practices Within Consumer Networks: Subsistence Consumers Participating in ‘Chama’ Networks in Kenya

Fredah Mwiti, Lancaster University, UK
Maria Piacentini, Lancaster University, UK
Andrew Pressey, University of Birmingham, UK
The paper focuses on subsistence consumers in a developing country participating in consumer networks (Chama). The study reveals that by engaging in practices collectively they are able to integrate and (re)configure the resources they employ, consequently attaining capabilities that enable them to countervail the effects of poverty at varying degrees.
[ to cite ]:
Fredah Mwiti, Maria Piacentini, and Andrew Pressey (2012) ,"Integrating Resources Via Practices Within Consumer Networks: Subsistence Consumers Participating in ‘Chama’ Networks in Kenya", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.