Confronting the U.S. Obesity Conundrum: Assessing Front-Of- Package Evaluative Vs. Reductive Nutrition Information Disclosure Systems

Christopher L. Newman, University of Mississippi, USA
Elizabeth Howlett, University of Arkansas, USA
Scot Burton, University of Arkansas, USA
J. Craig Andrews, Marquette University, USA
To aid consumers in product healthfulness evaluations at the retail shelf, diverse front of package nutrition labeling initiatives have been implemented recently. Drawing from a processing fluency conceptual framework, we present results of four retail shelf and internet-based experiments examining effects of individual and combined alternative labeling systems.
[ to cite ]:
Christopher L. Newman, Elizabeth Howlett, Scot Burton, and J. Craig Andrews (2012) ,"Confronting the U.S. Obesity Conundrum: Assessing Front-Of- Package Evaluative Vs. Reductive Nutrition Information Disclosure Systems", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.