Is That Healthy? the Influence of Information Type and Location on Nutritional Information Processing

Kathleen Debevec, University of Massachusetts, Amerst, USA
Yana Andonova, University of Massachusetts, Amerst, USA
Elizabeth G. Miller, University of Massachusetts, Amerst, USA
We examine how location and type of information (NuVal, Facts Up Front) influence consumers’ processing of front-of-package nutrition information. Results indicate that location moderates recall of the information and that the optimal location depends on the type of information. Further, the optimal placement and type of information varies by gender.
[ to cite ]:
Kathleen Debevec, Yana Andonova, and Elizabeth G. Miller (2012) ,"Is That Healthy? the Influence of Information Type and Location on Nutritional Information Processing", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.