Leisure Consumption As Conspicuous Work

Andre F. Maciel, University of Arizona, USA
Melanie Wallendorf, University of Arizona, USA
In a society where “time is money,” why would individuals consistently channel substantial amounts of time and labor energy to work-like activities in their leisure time? By investigating contexts of homebrewing and knitting, this research calls attention to the repositioning of manual labor as a symbolic marker of social privilege.
[ to cite ]:
Andre F. Maciel and Melanie Wallendorf (2012) ,"Leisure Consumption As Conspicuous Work", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 644-645.