Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals

Amy Rungpaka Tiwsakul, Durham University, UK
Chris Hackley, Royal Holloway, University of London, UK
This paper extends the understanding of death as a site of symbolic consumption by drawing on evidence from a culturally unique ritual context that has been not previously been the subject of Western consumer research: ‘hungry ghost’ festivals in the Thai tradition of Theravada Buddhism.
[ to cite ]:
Amy Rungpaka Tiwsakul and Chris Hackley (2012) ,"Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 771-772.