When Is Saving Sexy? the Role of Construal Level in Shaping the Appeal of Savers and Spenders As Romantic Relationship Partners

Jenny Olson, University of Michigan, USA
Scott Rick, University of Michigan, USA
Two studies reveal that individuals induced to have a concrete mindset evaluate savers to be significantly more attractive than spenders. This pattern disappears among those induced to have an abstract mindset. Concrete mindsets increase the appeal of responsible partners, and savers are viewed as more responsible.
[ to cite ]:
Jenny Olson and Scott Rick (2012) ,"When Is Saving Sexy? the Role of Construal Level in Shaping the Appeal of Savers and Spenders As Romantic Relationship Partners", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 70-75.