I Love You Both Equally, But… Parental Spending on Girls Versus Boys in Economic Recessions

Kristina Durante, University of Texas, San Antonio, USA
Vladas Griskevicius, University of Minnesota, Twin Cities, USA
Joseph Redden, The University of Minnesota, Twin Cities, USA
Andrew E. White, Arizona State University, USA
Does a recession influence how parents spend money on their children? Drawing on theory in animal behavior, a series of archival and laboratory studies examined how the economic climate affects spending on boys versus girls. We show that economic recessions consistently lead people to spend more on girls than boys.
[ to cite ]:
Kristina Durante, Vladas Griskevicius, Joseph Redden, and Andrew E. White (2012) ,"I Love You Both Equally, But… Parental Spending on Girls Versus Boys in Economic Recessions ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 70-75.