Measuring Arousal in Consumer Research: a New Eda Signal Processing Method

Mathieu Lajante, University of Rennes 1, France
Olivier Droulers, University of Rennes 1, France
A careful reading of the literature has identified several processing methods of the EDA signal in consumer research. Recommandations are proposed and illustrated in an empirical study which shows that the application of a new EDA signal processing techniques improves the valuation of work in consumer research.
[ to cite ]:
Mathieu Lajante and Olivier Droulers (2012) ,"Measuring Arousal in Consumer Research: a New Eda Signal Processing Method", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 763-764.