Low Batteries Make You Greedy: the Effect of Product States on Human Behavior

Zoey Chen, Georgia Tech, USA
Nicholas Lurie, University of Connecticut, USA
Exposure to a low product state (i.e., a low battery) leads to behavior consistent with resource scarcity, including the hoarding of money, food, and enhanced performance on cognitive tasks. When a low product state is actively being restored, the effect of a low product state on cognitive performance is diminished.
[ to cite ]:
Zoey Chen and Nicholas Lurie (2012) ,"Low Batteries Make You Greedy: the Effect of Product States on Human Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 761-762.