The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World

Dominique Roux, Université Paris Sud, France
Corinne Chevalier, Université Paris Sud, France
Lydiane Nabec, Université Paris Sud, France
The paper aims at exploring how consumers inform and defend themselves in a more complex multi-actors environment. Using two sets of data, it shows the erosion of the preventive role of non-profit consumer organizations and unveils how consumers create support-based online communities to organize collective defense.
[ to cite ]:
Dominique Roux, Corinne Chevalier, and Lydiane Nabec (2012) ,"The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 755-756.