Focusing Attention on the Hedonic Experience of Eating and the Changing Course of Hunger and Pleasure

Jordan LeBel, Concordia University, Canada
Ji Lu, Dalhousie University, Canada
Laurette Dubé, McGill University
This research shows that externally imposed attention focus on hedonic experience during food consumption can enhance the pleasure and decrease the declining speed of hunger. Moreover, external eaters’ intrinsic focus on hedonic experience has the similar effect even when they were distracted, while their eating is less motivated by hunger.
[ to cite ]:
Jordan LeBel, Ji Lu, and Laurette Dubé (2012) ,"Focusing Attention on the Hedonic Experience of Eating and the Changing Course of Hunger and Pleasure", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 753-754.