How Do Adolescents Define Consumer Vulnerability? Toward a Youth-Centric Approach

Wided Batat, University of Lyon 2, France
This article provides a foundation for future TCR researchers on adolescents through a youth-centric approach to analyze the multiplicity of consumer vulnerability meanings within the youth subculture. Adolescents gain a sense of consumer vulnerability within their youth subculture where they distinguish between “deliberate vulnerability” and “imposed vulnerability”.
[ to cite ]:
Wided Batat (2012) ,"How Do Adolescents Define Consumer Vulnerability? Toward a Youth-Centric Approach ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 751-752.