When Proximity Prompts Abstraction: High-Level Construal As a Means of Counteractive Control

Kentaro Fujita, Ohio State University, USA
Karen MacGregor , Ohio State University, USA
The present research argues that people use high-level construal as a means of counteractive control. People evidence high-level construal to the extent that they are motivated, anticipate temptation, and have no alternative means of control available. The use of counteractive high-level construal also predicts successful self-control behavior.
[ to cite ]:
Kentaro Fujita and Karen MacGregor (2012) ,"When Proximity Prompts Abstraction: High-Level Construal As a Means of Counteractive Control", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.