Is Corporate Social Responsibility Good For You? How Corporate-Level Csr Impacts Consumer Perceptions of Product-Level Attributes

John Peloza, Florida State University, USA
Christine Ye, Florida State University, USA
The current research posits that corporate-level CSR information impacts consumer perceptions of product performance through corporate reputations for a concern for stakeholder well-being. Results across four studies demonstrate that inference-making by consumers leads to mis-estimations of nutrition and safety in products marketed by firms with strong corporate-level CSR reputations.
[ to cite ]:
John Peloza and Christine Ye (2012) ,"Is Corporate Social Responsibility Good For You? How Corporate-Level Csr Impacts Consumer Perceptions of Product-Level Attributes", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 62-65.