Virtually Unhappy: How Probability Neglect in Social Comparison Biases Judgments of Satisfaction With Life

Mudra Mukesh, IE Busines School-IE University, Spain
Dilney Gonçalves, IE Busines School-IE University, Spain
Contrary to prior research and convention we demonstrate that a large friend network on social networking sites can be detrimental to individuals’ life satisfaction. Having more friends leads to lower life satisfaction because people fail to integrate the probability of encountering ostentatious information on social networks when assessing life satisfaction.
[ to cite ]:
Mudra Mukesh and Dilney Gonçalves (2012) ,"Virtually Unhappy: How Probability Neglect in Social Comparison Biases Judgments of Satisfaction With Life", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 741-742.