Assessment of Heterogeneity of Compulsive Buyers Based on Affective States Preceding Buying Lapses

Sunghwan Yi, University of Guelph, Canada
Joowon Jung, Dongguk University, South Korea
We examined the heterogeneity of compulsive buyers based on the frequency of affective states preceding buying lapses. Contrary to the mood repair view of compulsive buying, we identified two subtypes of compulsive buyers: one subtype whose buying is mainly triggered by negative affect and the other triggered by boredom.
[ to cite ]:
Sunghwan Yi and Joowon Jung (2012) ,"Assessment of Heterogeneity of Compulsive Buyers Based on Affective States Preceding Buying Lapses", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1121-1121.