Mental Accounting in the Context of Poverty

Crystal Hall, University of Washington, USA
Eldar Shafir, Princeton University, USA
No work to date has examined mental accounting phenomena with respect to low-income consumers. Using adaptations from classic demonstrations of topical mental accounting, we show that low-income individuals do not reliably replicate findings regarding savings preference.
[ to cite ]:
Crystal Hall and Eldar Shafir (2012) ,"Mental Accounting in the Context of Poverty", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 58-61.