Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation

Gülen Sarial-Abi, Koc University, Turkey
Zeynep Gürhan-Canli, Koc University, Turkey
Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as a function of self-presentation.
[ to cite ]:
Gülen Sarial-Abi and Zeynep Gürhan-Canli (2012) ,"Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 48-52.