The Dead People Bias in Disaster Aid

Ioannis Evangelidis, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
Through an analysis of real disaster relief data and three experiments we show that private disaster aid is driven by the number of dead, and not the number of affected, who are actually the beneficiaries of disaster relief. We further discuss the underlying mechanism and ways in which de-biasing is possible.
[ to cite ]:
Ioannis Evangelidis and Bram Van den Bergh (2012) ,"The Dead People Bias in Disaster Aid", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 727-728.