Seeking the Coherent Self: a Process of Alignment

Michal Carrington, LaTrobe Business School, LaTrobe University, Australia
Benjamin Neville, University of Melbourne, Australia
Robin Canniford, University of Melbourne, Australia
Can a manageable sense of self-coherency co-exist with identity multiplicity and internal fragmentation? Through immersive/interpretive research, we discover that multiplicity extends to higher-order life projects and themes; fragmentation leading to an unbearable sense of incoherent self; and a compelling meta-life project of transformation towards a more coherent self.
[ to cite ]:
Michal Carrington, Benjamin Neville, and Robin Canniford (2012) ,"Seeking the Coherent Self: a Process of Alignment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 718-719.