Using Consumption in Everyday Resistance Practices to Contest Negative Stereotypes: the Case of Teenage Mothers

Emma Banister, University of Manchester, UK
Margaret Hogg, Lancaster University, UK
Mandy Dixon, Lancaster University, UK
We explore the interplay between discourses, resistance and consumption, focusing on teenage mothers. Our findings show how consumption can be used in everyday acts of resistance to contest negative stereotypes, and that early motherhood can help some women from relatively disadvantaged backgrounds to develop a stronger and more mature identity.
[ to cite ]:
Emma Banister, Margaret Hogg, and Mandy Dixon (2012) ,"Using Consumption in Everyday Resistance Practices to Contest Negative Stereotypes: the Case of Teenage Mothers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 708-709.