Classification of the Factors Influencing Ethical Consumer Choice: the Framework

Natalia Maehle, Institute for Research in Economics and Business Administration, Norway
Nina Iversen, Institute for Research in Economics and Business Administration, Norway
Leif Hem, Norwegian School of Economics, Norway
In the current study we explore the existing literature on ethical consumption and develop a framework classifying the main factors influencing ethical consumer choice. To our knowledge, this framework is the first one structuring the research in the field of ethical consumption and therefore represents an important theoretical contribution.
[ to cite ]:
Natalia Maehle, Nina Iversen, and Leif Hem (2012) ,"Classification of the Factors Influencing Ethical Consumer Choice: the Framework", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1117-1117.