Rebels Without a Clue: Nonconscious Motivation For Autonomy Preservation Moderates Social Decision Biases

Randy Stein, University of California, Riverside, USA
Joshua Ackerman, Massachusetts Institute of Technology, USA
John Bargh, Yale University, USA
We propose that the nonconscious need for autonomy moderates otherwise uncontrollable and unwanted decision biases in consumer decisions. We find that priming autonomy preservation prevents biases caused by sources exogenous to the self, but counterproductively exacerbates biases caused by an initial egocentric judgment.
[ to cite ]:
Randy Stein, Joshua Ackerman, and John Bargh (2012) ,"Rebels Without a Clue: Nonconscious Motivation For Autonomy Preservation Moderates Social Decision Biases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 701-702.